Resources
Learn to be seen.
Guides, playbooks and templates from the Pilgud team – practical, short, and written for people who run a business, not a marketing department.
The seasonal calendar: 12 moments your customers are already searching for
A seasonal marketing calendar with 12 demand moments, one per month: who benefits, when to start preparing, and an ad angle for each. Plus how to verify it.
27.09.2026 · 10 min read · Jan Marten Sikkar
Start here
Your first 30 days of marketing, week by week: set up one offer and tracking, launch one campaign, learn without meddling, then decide what to keep or cut.
A local search checklist for one afternoon: Google Business Profile, consistent contact details, reviews, Apple and Bing maps, your website, and AI answers.
A small-budget launch plan for local businesses: what to set up first, an example split of under €1,000, week-by-week steps and when to stop or double down.
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