Services · SEO
SEO that moves your website up on Google.
When your customer searches Google for what you offer, they usually choose between the first three or four results. SEO makes your website one of them: technically sound, built around the right search terms, with content that answers what people actually ask. From €390 a month.
Our own site, its first weeks
pilgud.com's average Google position for "seo teenus" (SEO service in Estonian) – on the first page, in the site's first weeks.
Google Search Console, 7 Sep – 4 Oct 2026 ↗Our LinkedIn guide's average position for "linkedin turundus" (LinkedIn marketing).
Google Search Console, 7 Sep – 4 Oct 2026 ↗pilgud.com's mobile Lighthouse performance score – speed is one of Google's ranking basics.
PageSpeed Insights, 6 Oct 2026 ↗Our own site's data – not a promise about yours. What we promise is the same work and the same measurement.
What the SEO service includes
SEO (search engine optimisation) is the work that moves your website higher on Google for the searches your customers actually make. Our SEO service has four parts:
| Part | What we do |
|---|---|
| Technical audit | speed, mobile view, indexing, broken links, redirects, structured data |
| On-page optimisation | titles, descriptions, H1s and copy, built around each page's target term |
| Content that ranks | a keyword map, new pages and guides on the questions customers search for |
| Local search | Google Business Profile and maps |
It costs from €390 a month, billed monthly with no minimum term. The exact price depends on the size of the site and how much new content is needed.
How we work
01 A keyword map
We start with what your customers type into Google and how often – from Google's own Keyword Planner data. Each page gets one main term and a few related ones, so your pages don't compete with each other.
02 Technical clean-up
Google can't rank a page it can't read. We make sure pages are indexed, load fast on a phone, redirect correctly and keep their content in the HTML, not hidden behind scripts.
03 Content and internal links
We write titles and opening paragraphs around the target terms, add pages or guides that answer customers' questions, and link your pages to each other with the words we want them to rank for.
04 Monthly measurement
Every month we read Google Search Console: which searches your site appears for, at what position and how many clicks it brings – and plan the next month from that.
The same work builds visibility in AI answers too; that is our separate GEO service. If you need a new site instead, see websites.
What we did with pilgud.com
pilgud.com is our first SEO test ground. In the site's first weeks (Google Search Console, 7 September – 4 October 2026) it reached an average position of 7 for "seo teenus" (SEO service in Estonian), and our LinkedIn guide averaged 3–4 for "linkedin turundus". Every page is in two languages, carries structured data and scores 99 for mobile performance in Lighthouse.
Where Pilgud fits
SEO is long-term work that brings customers without paying for every click. Ads bring results faster – which is why SEO often runs alongside Google and Meta ads. All our services and prices are on the services page.
FAQ
What is an SEO service?
An SEO service is the ongoing work of improving a website so it ranks higher in Google's results: technical fixes, copy and titles built around the right search terms, local search and monthly measurement.
How much does SEO cost?
Pilgud's SEO service costs from €390 a month, billed monthly with no minimum term. The final price depends on the size of the site and how much new content is needed.
How quickly does SEO show results?
Technical fixes take effect within a few weeks, as Google revisits the pages. Rankings for competitive terms usually grow over months. Smaller and local searches can reach the first page sooner.
Do you guarantee a first place on Google?
No. No honest partner can guarantee Google's ranking – it depends on competitors and on Google's own changes too. We guarantee the work, the measurement, and that you see every month what changed.
What is the difference between SEO and GEO?
SEO moves your link higher in Google's results. GEO makes AI assistants such as ChatGPT and Google's AI Overviews name you in their answers. SEO is the foundation, GEO the extra layer – we often do them together.
Does SEO suit a small local business?
Yes, often best of all. Local searches ("window cleaning Tallinn") have fewer competitors, and a Google Business Profile together with the website can reach the first page faster than a nationwide term.
Another set of eyes
Want this done for you?
Pilgud Agent reads your business and turns what it finds into campaigns you approve. Or talk to our team – a strategist replies within one working day.
