FAQ
Questions, answered straight.
Short answers to what people ask us most. The rules in full are in the terms; how we handle data is on the privacy page. Anything missing? Ask us.
01 About Pilgud
What is Pilgud?
Pilgud is a marketing company from Tallinn, Estonia, with two ways to work. Pilgud Agent is an AI marketing agent: it reads your business, finds opportunities, makes the ads and builds campaigns you approve. Pilgud Services is our human team for strategy, paid media, creative, websites, SEO / GEO and guerrilla marketing.
Who is behind Pilgud?
Pilgud is a brand of R.J. RADIANT OÜ (registry code 17343069, Tallinn). It was founded by Jan Marten Sikkar, who leads strategy and advertising, and Robin Väljak, who leads sales and clients. More on the team page.
Do you only work in Estonia?
No. Pilgud Agent works for businesses anywhere, in English or Estonian. Our services team is in Tallinn and works mostly with businesses in Estonia, but not only.
02 Pilgud Agent
What is an AI marketing agent?
Software that does a marketer's routine work end to end (reading the business, spotting opportunities, making ads, launching and reporting) instead of only writing text on request. We wrote a plain explanation: What is an AI marketing agent?
What does Pilgud Agent do today?
It reads your website and writes a brand profile you can correct, studies competitors' live ads in the Meta Ad Library, proposes campaign ideas with its reasoning, writes ad copy in English or Estonian that an internal reviewer checks first, makes image and video ads – including writing the headline into your own photo – builds and launches campaigns on Meta (Facebook and Instagram) and Google, and reports results daily with suggested next steps.
Will the agent spend money without asking?
No. Campaigns are created paused. Nothing goes live and no budget goes up until you approve it with a click. Ad spend is paid by you to the platform, on your own ad account.
Which ad channels does it support?
Meta (Facebook and Instagram), and Google (Search and Performance Max) once we have linked your Google Ads account. TikTok and LinkedIn are coming. The agent plans the budget across them and moves it to what works, within the limits you set. Our services team also runs LinkedIn campaigns and bigger multi-channel launches for you.
Does it make video ads?
Yes. It makes image ads, including your own photos with the headline drawn in, and short video ads for Reels, Stories and TikTok, in the right format for each placement.
Does it replace a marketer?
It replaces the routine hours, not judgement. You still decide what gets published. For the big ideas, shoots and launches, our human team works alongside it.
03 Services and working together
What does Pilgud Services do?
Strategy and positioning, paid media (Meta, Google, TikTok, LinkedIn), creative and content, websites and landing pages, SEO and GEO (being found in AI answers), and guerrilla marketing. See services.
How do we start?
Tell us what you want more of on the contact page. A strategist replies within one working day, usually with a first idea. If the fit is right, we send a written offer with scope, price and timing.
Can you help us show up in ChatGPT and other AI answers?
Yes. That's GEO, generative engine optimisation. Start with our guide to GEO or run the free GEO readiness checker on your site.
04 Money
How much does it cost?
The agent's plans are on the pricing page. For the team, single services have public starting prices on the services page: Meta ads or Google Ads from €290 a month, SEO from €390 a month, a landing page from €590, a website from €1,900 (no VAT added, no minimum term). Strategy, launch and monthly team packages and guerrilla are priced per project, because the exact price depends on the size of the work.
Is ad spend included?
No. You pay Google, Meta and the others directly, on your own accounts. We never mark up ad spend, and you can see every euro.
Who owns the ad accounts and the work?
You do. Your ad accounts, pages and data stay yours, and the ads and pages we make are yours to use once paid for. If we part ways, everything goes with you.
Can I cancel?
Yes. An agent plan stops at the end of the period you paid for (a month, or a year on yearly billing), and cancelling during the 7 free days costs nothing. Services engagements follow the minimum term and notice in your offer.
05 Results
Do you guarantee results?
No one honest can guarantee sales or rankings. Results depend on your offer, price, speed of reply, season and competition too. What we promise is the work, done properly and measured, and plain reporting on what it brought.
Where do the numbers on your site come from?
Our real example is Aknaässad, our own window-cleaning business in Estonia, where we test everything before we recommend it: €49.92 of Meta ad spend brought 22 leads and about €2,380 in revenue, in high season, with sales closed on site.
06 Data and privacy
How do you use my data?
Only to answer you and do the work you ask for. We don't sell personal data. pilgud.com uses no advertising or analytics cookies. Details are in the privacy policy.
Where is my data stored?
Pilgud Agent's database and files are in the EU (Frankfurt). Some of the services we use, such as AI models, are based in the US; those transfers rely on the EU–US Data Privacy Framework or standard contractual clauses.
How do I delete my data?
Email info@pilgud.com with "Delete my data" in the subject. We confirm within 30 days.
Another set of eyes
Want this done for you?
Pilgud Agent reads your business and turns what it finds into campaigns you approve. Or talk to our team – a strategist replies within one working day.

