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Guide2 min read

Connecting Pilgud to your Meta

For Pilgud to build your ads on Meta and read the results, it needs your permission. Without it Pilgud still makes the ads – but cannot launch or measure them.

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The short answer

For Pilgud to build your ads on Meta and read the results, it needs your permission. Without it Pilgud still makes the ads – but cannot launch or measure them.

For Pilgud to build your ads on Meta and read the results, it needs your permission. Without it Pilgud still makes the ads – but cannot launch or measure them.

Cost: Free. · Time: About 10 minutes.

Steps

1. Before you start

You need a Business portfolio, an ad account with a payment method, and a Facebook Page (guides 1–3). The pixel is recommended, not required.

2. For now we do it together

For now we connect Meta together with you – email info@pilgud.com and we agree a time. It takes a few minutes and you see every step.

3. Meta asks what you allow

Connecting happens in Meta's own window ("Facebook Login for Business"). You log in and choose which business assets – ad account, Page, Instagram, pixel – Pilgud may reach, and which permissions you grant. Pilgud sees only what you choose.

4. Pick account, Page and pixel

After connecting, the ad account, Page and pixel are picked from a list in Pilgud. No numbers to type.

5. What Pilgud does with it – and what not

Pilgud reads results and always builds campaigns paused. They go live only when you say yes. Without asking, Pilgud may only pause, or move budget in a way that does not raise total spend. Pilgud never changes your payment method and posts nothing to your Page.

Watch out

  • You can take the permission back at any time – see "Taking access back".

Stuck?

Email info@pilgud.com – a person answers.

Checked against

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The same guide in the Pilgud app · All guides

Jan Marten Sikkar

Written by

Jan Marten Sikkar

Jan Marten Sikkar is a co-founder of Pilgud. He leads strategy and advertising – the offers, the campaigns and the numbers behind them – for Pilgud’s clients and inside Pilgud Agent.

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Another set of eyes

Want this done for you?

Pilgud Agent reads your business and turns what it finds into campaigns you approve. Or talk to our team – a strategist replies within one working day.

Try Pilgud Agent Talk to our team