Facebook Page and linking Instagram

A Meta ad always runs in the name of a Page – without a Facebook Page there is no ad. Link Instagram too, and the same ad can show in both places and posts go to both at once.

Cost: Free. · Time: 10–20 minutes.

Steps

1. Create a Page if you have none

On Facebook choose Pages → Create Page → Public Page, enter the name and category and click Create Page. Meta currently shows two slightly different flows; the button names above are the same in both.

2. Add the Page to your portfolio

In Meta Business Suite: Settings → Accounts → Pages → + Add → Add an existing Facebook Page. Enter the name or URL, agree and click Add Page.

3. Make Instagram a professional account

Only a professional (business or creator) account can be linked. If yours is personal, Instagram offers to switch it during linking.

4. Link Instagram to the Page

In the Instagram app: profile → Edit profile → Page → Connect or create → log in to Facebook → choose the Page and tap Connect.

5. Add Instagram to the portfolio

In Meta Business Suite: Settings → Accounts → Instagram accounts → Add → Add Instagram account, log in and confirm. Now ads can run on Instagram too.

Watch out

• The Page and Instagram must be in the same portfolio, and you need full control of the Page.
• Once linked, anyone with access to one can manage both.

Checked against

• Meta: Create a Facebook Page
• Meta: Add a Page to your business portfolio
• Meta: Connect Instagram to a Page
• Meta: Add an Instagram account to your portfolio

Menu names were checked against the platform's own help on 28.09.2026. Menus move; if yours looks different, look for the same words in the menu.

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