Ad account and payment method

The ad account is where your ads live and where Meta charges for them. Without a payment method Meta will not publish a single ad – not even one Pilgud built for you.

Cost: Creating the account and adding a payment method are free. You pay only for ads that actually run. · Time: 5–10 minutes.

Steps

1. Open your portfolio settings

In Meta Business Suite open Settings, then Accounts → Ad accounts on the left.

2. Create a new ad account

Click + Add and choose Create a new ad account.

3. Name, time zone and currency – carefully

Name the account and choose your currency (EUR in the eurozone) and your own time zone. A new account defaults to Pacific time – change it. Click Next.

4. Who it is for

Choose My business if you advertise your own company. Agree to the terms and click Create ad account.

5. Add a payment method

Click Add payment info. If you skipped it, it is under Billing & payments → Payment settings (or Payment methods with several accounts) → Add payment method. Choose a method and follow the steps.

Watch out

• Time zone and currency cannot simply be changed later: changing them closes the account and Meta creates a new one. Get them right now.
• An ad account created in a portfolio stays there for good – it cannot be deleted or moved.
• A new portfolio can create only one ad account at first.
• Which payment methods are offered in your country, Meta shows you itself – we could not check the list in Meta's help.

Checked against

• Meta: Add an ad account to your business portfolio
• Meta: Add a payment method
• Meta: Change the time zone
• Meta: Change the currency

Menu names were checked against the platform's own help on 28.09.2026. Menus move; if yours looks different, look for the same words in the menu.

The same guide in the Pilgud app · All guides