Changelog

30.09.2026

• Use only your own photos. One tick on the brief and the agent makes nothing with AI: ideas your photos fit come first, and an idea with no fitting photo asks you for one. Every idea says in advance whether its picture will be your photo or an AI illustration.
• Your style. Mark up to four of your own pictures as “my style”; when the agent has to make a new picture, it sends them along to match your look where the picture model can take them.
• Customer stories. Keep what your customers really said, and whether they agreed to it being used. A customer-voice ad puts one of those quotes on the picture word for word – never words anybody made up.
• Drop a document into the chat. A price list or a service description as a PDF or a text file: the agent reads it, tells you what matters for your ads and saves only what you agree to. The document itself is not kept.
• A morning note. When something is waiting for your decision, one short e-mail says what and why – not every day, only when there is something new, and on Mondays for what is still open.
• Change the words on an ad yourself. Every text on an ad – the lines on the picture, the headline, the main text – is now a field you can edit directly. It costs nothing and saves as a new version for you to approve. If the words are drawn into the picture itself, we tell you first that changing them means a new picture.
• See what an ad is made of. Each ad shows where its picture came from – your own photo, or made by AI – which of your photos it used, the idea behind it and the offer. An AI-made picture is always labelled as one, and never shown as your real work.
• Share one ad with a link. Send a single ad to a partner or a colleague for a look. The link works for 30 days, needs no account, and shows only that ad.
• Version history. Every version of an ad stays in one list, so you can go back to an earlier one and approve it instead.
• More than one business. If you run several businesses, switch between them from the side menu.

29.09.2026

• English first. Pilgud Agent now speaks English by default – the app, the agent's replies and the reasons behind its suggestions. Estonian stays a complete second language: a business that works in Estonian gets everything in Estonian.
• Today shows your real numbers. The first screen shows your own results and what the agent is waiting for you to decide. Where there is no data yet, it says so instead of showing an example.
• Your brand's character. Tell the agent which of the twelve brand archetypes fits you and the few topics you want to be known for (up to eight); it writes every ad with them in mind.
• Your photo library. The photos the agent builds your ads around are now yours to upload, describe and remove – not only ours.
• A security page. Where your data lives, what the agent may spend, and what we have not done yet.

27.09.2026

• Words drawn into your photo. Instead of a text box laid over the picture, the headline can be written into the photo itself – and we read it back to check that every letter is right before you see it.
• Reels from your ad. One click turns an approved ad into a 9:16 video for Reels and Stories. The price is shown next to the button before you press it.
• Launch on Meta from Pilgud. Pilgud builds the campaign in your Meta ad account and leaves it paused. It goes live only when you click – never before.
• Previews that look like the feed. See an ad the way it will look on Facebook and Instagram before you approve it.

26.09.2026

• "Make it more premium." Tell the agent what to change on an ad in your own words. Text and layout changes are free and instant; a new picture is asked first, because it costs a generation.
• The agent answers as it thinks. Replies appear word by word, and the agent remembers what you told it earlier in the conversation.